XTELARY – Make Time for What Matters
2016 – The Origin
In a small, refined corner of Europe, a man named Roy stood in his workshop, staring at a quiet wooden box — the very first prototype of what would become XTELARY. He was not a craftsman by trade, but a passionate collector of automatic watches. Frustrated by noisy, oversized, or uninspiring watch winders, Roy decided to take matters into his own hands. His vision was simple yet ambitious: create a winder that respected the artistry of timepieces and elevated the experience of owning them.
We know what it’s like to cherish a timepiece — maybe it’s your first luxury watch, a family heirloom, or a gift to mark a big milestone. But we also know how quickly an automatic watch can stop ticking when it’s left on the dresser for a few days.
That’s where XTELARY comes in.
2017–2018 – Motivation Meets Design
Roy began building the brand from the ground up, motivated by a single belief: a watch winder should be more than just a tool — it should be part of the ritual. From handpicked wood finishes to soft LED lighting, he obsessed over every detail. Early models featured elegant key locks, chosen for their nostalgic charm. Customers responded positively, appreciating the blend of aesthetics and purpose.
2019–2020 – From Idea to Product Line
With growing demand, XTELARY expanded its product line. The team introduced innovative features such as individually programmable rotors, LCD touchscreen controls, and ultra-quiet motors. One of the biggest milestones was the integration of fingerprint access — a feature that combined security with convenience, and one that set XTELARY apart in the market.
2021–2022 – Building the Team
As the brand gained traction across Europe — particularly in Germany, France, and Italy — Roy knew it was time to scale. He brought together a small team of designers, engineers, and customer support professionals who shared his passion for precision and discretion. Each new member added value, but the brand stayed true to its boutique nature — personal, thoughtful, and focused.
2023 – Expanding Horizons
With a loyal base in Europe, XTELARY turned its eyes to North America. The brand’s clean design, attention to detail, and commitment to quality began resonating with U.S. collectors and luxury watch enthusiasts.
2024 – Redefining Luxury Watch Care
By now, XTELARY had matured into a recognized name among discerning collectors. The product range included 1-to-12 watch winders, anti-magnetic shielding, and even compact models designed dual-power options for travelers, . The winder had become more than a machine — it was now a symbol of how one treats what they value most.
2025 and Beyond – The Future of XTELARY
Looking ahead, XTELARY aims to become a global reference in luxury watch care. The brand is investing in new materials, eco-conscious design, and smart technology integration — while maintaining the quiet elegance that defines its identity. Roy still leads product development, ensuring that every new release reflects his founding philosophy: beauty, function, and respect for time.
The team is also exploring exclusive partnerships with watchmakers and collectors’ clubs, hoping to build a community that values ritual, longevity, and craftsmanship.
XTELARY — Born from passion. Built with precision. Designed for those who understand that time is not just measured — it’s honored.